SOKIL AI

SOKIL AI is a Ukrainian IT company we developed an identity for. The goal: build a brand that looks modern and technological — and doesn't get lost among hundreds of similar AI startups.

The tech market is flooded with visually identical brands: gradients, abstract "neural networks", the same blue palettes. We needed a recognizable image that conveys the intelligence of the product while staying restrained and mature.

We designed a logo and mark that work both in the product and in communication.

We defined a brand palette and typography to match the product's technological character.

We built a system of elements for presentations, the website and social media.

In tech, a brand has to balance "modern" with "not like everyone else". What matters: a clean logo that reads at small sizes (app icon, avatar), a restrained palette and typography that performs well in the interface. A strong identity helps a startup look mature in the eyes of investors and clients.